It’s a sobering thought, particularly across an agency landscape that has for so long been dominated by the thought that the strength of an agency can always be boiled down completely to its people. This is definitely not the case anymore. One of the biggest selling points these days is the bespoke tools and proprietary technologies that agencies can offer their clients.
New technologies can and are making advertising experiences more palatable across publisher platforms. I’m talking about technology solutions that create engaging formats, measurable insights and positive experiences.