Path 51 helps brands serve ads to a consumer’s second screen while they watch TV

The stereotype goes that it’s millennials who have a short attention span and can’t go five minutes watching TV without picking up their smartphone, but stats show most people are guilty: a 2015 report from Accenture found that 87 percent of consumers frequently use another device while watching television.

Like the online publishing industry has despaired the rise of the adblocker, brands advertising on TV have worried about the rise of the second screen.

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