“Mazda Automóviles España, S.A., as a brand always looking for a competitive advantage through technology and innovation, were excited to trial igniteclick. Having the ability to converge TV and digital was an interesting idea that we were eager to test . We saw a substantial increase in web traffic and a much greater conversion rate. It out performed our standard digital advertising and we are now looking at ways to integrate igniteclick across our complete digital marketing mix.”
José María Terol (Managing Director, Mazda Automóviles) Spain