THE ADVERTISING INDUSTRY HAS THROWN ITS SUPPORT BEHIND AN INNOVATIVE NEW ADVERTISING COMPANY igniteclick, WHICH SOLVES THE INDUSTRY´S GROWING CONCERNS AROUND CONSUMERS TURNING TO THEIR SECOND SCREENS DURING AD BREAKS.
The new technology has doubled the conversion rates for many clients and has generated intense interest from advertisers and agencies alike.
Pictured: Path 51 general manager Simon Larcey
Major advertisers like Coles, Crownbet and TAFE, as well as a host of agency groups including Mediacom, UM, Columbus and Atomic 212, have signed on to use the new technology. […]