A growing concern for many businesses advertising on television is losing viewers during ad breaks, when they are likely to turn to their mobile phones.
But a new advertising company thinks it has a technology to combat this.
By integrating with Facebook and Google data, Path 51 launches second screen ads that sync in real time with TV and radio commercials. […]
THE ADVERTISING INDUSTRY HAS THROWN ITS SUPPORT BEHIND AN INNOVATIVE NEW ADVERTISING COMPANY igniteclick, WHICH SOLVES THE INDUSTRY´S GROWING CONCERNS AROUND CONSUMERS TURNING TO THEIR SECOND SCREENS DURING AD BREAKS.
The new technology has doubled the conversion rates for many clients and has generated intense interest from advertisers and agencies alike.
Pictured: Path 51 general manager Simon Larcey
Major advertisers like Coles, Crownbet and TAFE, as well as a host of agency groups including Mediacom, UM, Columbus and Atomic 212, have signed on to use the new technology. […]
“Mazda Automóviles España, S.A., as a brand always looking for a competitive advantage through technology and innovation, were excited to trial igniteclick. Having the ability to converge TV and digital was an interesting idea that we were eager to test . We saw a substantial increase in web traffic and a much greater conversion rate. It out performed our standard digital advertising and we are now looking at ways to integrate igniteclick across our complete digital marketing mix.”
José María Terol (Managing Director, Mazda Automóviles) Spain